PHARMACEUTICAL
INDUSTRIES > PHARMACEUTICAL
The specificity of the pharmaceutical sector requires a varied and at the same time targeted support to client companies, be they originators, API producers or genericists (of classic, biological or orphan drugs).
In this Industry the market intelligence and IP protection advicing find a valid support from Cambryan methodologies applied by our skilled advisors on this specific sector and our patent and trademarks certified attorneys.
Capabilities
Intellectual Property
Engineering for Marketability
Support to Strategy
Competitors Analysis
Market Analysis
Services for Pharmaceutical
Cambryan supports the Customer R&D and IP departments on its intangible assets protection, with certified professional advisors skilled on IP matters. Our international patent and trademarks attorneys can assist the Customer on patents application, State of the Art evaluation, FTO Freedom To Operate (to protect against violation of third parties rights), Observation By Third Parties (to monitor third parties application), Litigation and Opposition, Analysis and reply to official actions issued by EPO, and other local patent offices.
When a new product is going to be designed, Cambryan supports the OEM in the developing of the go to market strategy analysing the target markets and identifying key drivers of the market demand. The presence of competitors is analysed in order to define the correct positioning for market entry and local partners and distributors are proposed.
At Cambryan we don’t confuse design with engineering. We are skilled to engineer a project, to make it appealing for the market and sustainable in terms of costs for the OEM. The design of systems and components is performed through third party suppliers skilled on specific technology and the Design For Manufacture is our priority during the development of the engineering phase.
At Cambryan we have a multi-disciplinary approach to Market Intelligence. The analysis is structured along consecutive steps.
Market Analysis - Identifying the context in which the Company will operate, understanding the total addressable market and defining the actions opportunities are three fundamentals steps to define Company strategy.
Competition Analysis - One of the priorities for the Company is to analysis competitors that are currently holding market shares or that will hold them in the future. Cambryan experiencies allows to structure the methodology to gather information on market positioning, product offer, financial performances and to finally analyse the data and resume them in a way to allow our Customer defining its strategy.
Benchmark Analysis - Wether the Customer is interested in a product benchmark or a Company performance benchmark, Cambryan can support and lead the activities.
The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.
The development of the business, from a commercial perspective, is one of the key services Cambryan offers to Companies across industries. Skilled Cambryan advisors define with the Customer its intent and the objectives. Different approaches can be implemented depending on the need of the Company.
Identifying target Markets - The new market is identified by Cambryan advisors together with the Customer through some industry specific indicators, each one related to a specific operational strategy. The company therefore starts to be informed about most interesting markets to entry with a product or a line of products, within the constraints previously defined.
Defining strategy for the Go to Market - Once the target markets are identified, or in the case the Customer has previously defined on its own the desired markets to enter, Cambryan advisors helps to analyse the market demand and competitive landscape (see Market Intelligence services) to deliver a road map for its Customer to go to market.
Finding new Leads - Depending on the industry and on the market, Cambryan can propose a list of potential leads fitted for the specific strategy defined with the Customer.
Cambryan can support the development of the new business in a further way with its advisors as interim business development managers.
BUSINESS CASES - PHARMACEUTICAL
Originator and Competition analysis
BUSINESS CASE - INTELLECTUAL PROPERTY
Our Customer, specialized in the pharmaceutical active ingredients, asked us an analysis of the originator and of its competitors that could define their patent application related with the specific active ingredient, the reference markets, production sites and market strategies.
Cambryan advisors have analysed the value chain, the potential competitors on the target markets, proposing the sell of the ingredient on new markets advantageous from a strategic patent point of view.
DELIVERABLES
IP Analysis - Market Analysis - SWOT
Market analysis in natural finished products
BUSINESS CASE - MARKET INTELLIGENCE
Cambryan performed a market and competition analysis for a biotechnology company specialized in natural finished products.
Line extension, offer content, comunication messages where collected for all the competitors in the market over a period of two years to identify the strengths and weaknesses of each player and to anticipate the possible strategies in order to create battle cards for salesforce.
DELIVERABLES
Market Analysis - Competitive landscape - SWOT analysis - Road map - Battlecards
Entering in a new
Asian market
BUSINESS CASE - NEW MARKET DEVELOPMENT
The Customer, a multinational producer of hi-quality active principles derived from plants, wished to explore the opportunities of the market in entering with a specific line of products in an Asian promising market.
Cambryan analysed the opportunities and threats of local and global competition in that market and represented the findings on a detailed report with key drivers of the opportunity
DELIVERABLES
Market Analysis - Competitive landscape - FTO Freedom To Operate analysis