Cambryan supports the Customer R&D and IP departments on its intangible assets protection, with certified professional advisors skilled on IP matters. Our international patent and trademarks attorneys can assist the Customer on patents application, State of the Art evaluation, FTO Freedom To Operate (to protect against violation of third parties rights), Observation By Third Parties (to monitor third parties application), Litigation and Opposition, Analysis and reply to official actions issued by EPO, and other local patent offices.

At Cambryan we have a multi-disciplinary approach to Market Intelligence. The analysis is structured along consecutive steps.

Market Analysis – Identifying the context in which the Company will operate, understanding the total addressable market and defining the actions opportunities are three fundamentals steps to define Company strategy.
Competition Analysis – One of the priorities for the Company is to analysis competitors that are currently holding market shares or that will hold them in the future. Cambryan experiencies allows to structure the methodology to gather information on market positioning, product offer, financial performances and to finally analyse the data and resume them in a way to allow our Customer defining its strategy.
Benchmark Analysis – Wether the Customer is interested in a product benchmark or a Company performance benchmark, Cambryan can support and lead the activities.

The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.

The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.

The development of the business, from a commercial perspective, is one of the key services Cambryan offers to Companies across industries. Skilled Cambryan advisors define with the Customer its intent and the objectives. Different approaches can be implemented depending on the need of the Company.

Identifying target Markets – The new market is identified by Cambryan advisors together with the Customer through some industry specific indicators, each one related to a specific operational strategy. The company therefore starts to be informed about most interesting markets to entry with a product or a line of products, within the constraints previously defined.
Defining strategy for the Go to Market – Once the target markets are identified, or in the case the Customer has previously defined on its own the desired markets to enter, Cambryan advisors helps to analyse the market demand and competitive landscape (see Market Intelligence services) to deliver a road map for its Customer to go to market.
Finding new Leads – Depending on the industry and on the market, Cambryan can propose a list of potential leads fitted for the specific strategy defined with the Customer.

Cambryan can support the development of the new business in a further way with its advisors as interim business development managers.