Fierce competition compels Companies to pay increasing attention to pricing. Price is fundamental in every competitive strategy, especially because it expresses one of the marketing mix key variables.

Cambryan offers a full range of services for the companies interested in reviewing her pricing policies or in updating her catalogues with an eye on the competition.

Following a rigorous analysis of the firm’s positioning in the market, which includes a quantitative and qualitative assessment of competitors’ prices, it is possible to determine the strategic pricing options suited to the competitive environment.

At Cambryan we have a multi-disciplinary approach to Market Intelligence. The analysis is structured along consecutive steps.

Market Analysis – Identifying the context in which the Company will operate, understanding the total addressable market and defining the actions opportunities are three fundamentals steps to define Company strategy.
Competition Analysis – One of the priorities for the Company is to analysis competitors that are currently holding market shares or that will hold them in the future. Cambryan experiencies allows to structure the methodology to gather information on market positioning, product offer, financial performances and to finally analyse the data and resume them in a way to allow our Customer defining its strategy.
Benchmark Analysis – Wether the Customer is interested in a product benchmark or a Company performance benchmark, Cambryan can support and lead the activities.

The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.

The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.

The development of the business, from a commercial perspective, is one of the key services Cambryan offers to Companies across industries. Skilled Cambryan advisors define with the Customer its intent and the objectives. Different approaches can be implemented depending on the need of the Company.

Identifying target Markets – The new market is identified by Cambryan advisors together with the Customer through some industry specific indicators, each one related to a specific operational strategy. The company therefore starts to be informed about most interesting markets to entry with a product or a line of products, within the constraints previously defined.
Defining strategy for the Go to Market – Once the target markets are identified, or in the case the Customer has previously defined on its own the desired markets to enter, Cambryan advisors helps to analyse the market demand and competitive landscape (see Market Intelligence services) to deliver a road map for its Customer to go to market.
Finding new Leads – Depending on the industry and on the market, Cambryan can propose a list of potential leads fitted for the specific strategy defined with the Customer.

Cambryan can support the development of the new business in a further way with its advisors as interim business development managers.

It’s not unusual that Companies understand since the beginning of their project development that further players are needed in order to strenghten their whole position with regards to a specific goal (adding innovation content to their product, being more credible towards new customers, entry in a new market where the competition is hard,…). In this case Cambryan can help the Company in building, from a technical point of view, partnerships that are compliant with the final goal.

The partnership is studied and defined in a way that companies structures and legal considerations are well considered and supported.

Cambryan can help Customers in extraordinary operations such M&A or Turnaround management with the involvement of its skilled advisors to analyse the Company from an internal and an external perspective.

We act supporting the organization in collecting and analysing data, thus extracting valued information for strategic decisions.
The intersection between market analysis and company internal data allows us to create models that describe how the business works and where are the levers for the company development in terms of internal optimization structure and possible external actions.